Let’s help your brand to thrive - today and tomorrow
In a space that often prioritises facts over feeling, B2B More Human takes a different approach. Tapping into human nature to give you a practical framework to make your brand more memorable and more meaningful – so it's chosen more often.
An (un)radical approach to B2B brand building
B2B More Human is a playbook for B2B business leaders and marketers looking to realise the full potential of their brand, over the long term. We’ve called it (un)radical because it’s a no-nonsense, accessible approach to sustained success for B2B brands.
Why is it important?
B2B deserves better. And so does your brand
It’s time for all of us to take a fresh look at B2B. The sector is made up of incredible businesses– interesting, innovative, exciting – all making a huge and often unrecognised contribution to the economy. We’re passionate about helping B2B brands be the best they can be – find out what we could do for you.
Podcasts
What better way to explore what being more human can do for B2B brands than, well, a human-to-human chat?
In this series of exclusive podcasts, we catch up with noted business leaders. We hear what makes them tick, and what B2B More Human means to them.
Webinars
Check out the webinar series for a deeper dive into all things B2B More Human.
Including tips on how to future proof your brand, plus interactive Q&A sessions.
Who is it for?
If you’re responsible for the success of a B2B SME brand. If you recognise the importance of a long-term strategy to creating a sustainably successful business. If you’re keen to understand how your brand can outperform the competition. And if you’re ambitious to achieve something fresh and meaningful.
B2B More Human is for you.
Ready to humanise your brand?
Ali Williams is a Co-founder of mark-making*, with over 25 years’ hands-on experience of helping B2B brands connect with people.
If you’d like to make your brand more memorable, meaningful, and chosen more often, a chat with Ali might just be the best 30 minutes you’ve spent in a while.
in practice
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Preservica
By defining a clarity of purpose far beyond the technicalities of their product, we helped Preservica capture the hearts and minds of employees, customers and investors alike.
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Pepper Money
In an market characterised by less-than-flattering and often-negative descriptions, we saw an opportunity for specialist mortgage lender Pepper Money to change the vernacular – and to impressive effect.
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Coventry
An insight-led campaign to make a star of ‘certainty’ – the thing mortgage brokers seek above all else – and bring a compelling new intermediary positioning to life.
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BSDR
Leading commercial law firm BrookStreet des Roches didn’t just see themselves as different – they were brave enough to present themselves that way, too.
